WordPress SEO: Why use canonical URLs for Search Marketing by Videospot


Steal my top converting WordPress web designs: WordPress seo is tought. What are canonical URLs and how do they work? Do you even need to use canonical urls? In this video we’ll explain this super simple process in a way that you’ll understand and be able to take action on today!


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Video Notes:

A canonical URL is the preferred URL of a given webpage or post.

If you have several similar versions of the same content, you pick one “canonical” version and point the search engines at that. This solves a duplicate content problem where search engines don’t know which version of the content to show.

What happens on Worpdress is when you create a page, WordPress will automatically assign that page a URL. As you add categories, tags, and other modifers, WordPress enables your viewers to find that same webpage through the various layers of your website. Each of these layers have have their own URL.

Which one should the search engines find?

That’s exactly what we’re going to cover in this video today so stay tuned. We’ll walk you through:

1. The definition of a canonical URL
2. How to set up a canonical URL
3. How to use a canonical URL
4. Why you need a canonical URL

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