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What Is The Difference Between SEO and SEM?

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You’ll understand the difference between SEO and SEM once you understand what the terms mean.

SEM – search engine marketing

This is an umbrella term that refers to all of the marketing strategies that can be used to market one’s business on the search engines.

These include:

– retargeting
– PPC
– SEO
– images
– google maps

SEO – search engine optimization

This particular strategy for traffic generation refers to all of the techniques that are used to rank a webpage on Google.

Some of these include link building and social media. SEO is important because people don’t go to the 2nd page of Google and beyond anymore.

I read an SEO quote the other day that said, “Where’s the best place to hide a dead body? The 2nd page of Google.” LOL

If your business is not in the top 3 spots on Google or even on the first page, you could really benefit from SEO.

Here’s the link to see all of the search ranking factors in 2015:
https://moz.com/search-ranking-factors

Next steps

– Learn SEO for free by watching my other video (https://www.youtube.com/watch?v=NVjsQGx8JGI)

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