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SEO stands for search engine optimization, the process of increasing the quantity and quality of traffic to your website from search engines. Generally, the higher your website ranks in the search engines, the more traffic you receive.
The process of applying SEO practices to your website relies on understanding both sides of the system. A person must understand how search engines work and know exactly what people are searching on. Most importantly, one must know how to create or maintain a website to have not only good SEO fundamentals, but also an overall strategic vision in how to create a website that is unique and captivating.
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