SEO Bangla Tutorial Part 01
Discussion on Search Engine Optimization (SEO)
Topics To Be Covered:
1. What is Search Engine Optimization (SEO)
# Improving and promoting a website
# Increasing the number of visitors from Search Engines
# Making sure your site is structured well that search engines understand
# Making your site better for people too and not only for Search Engines
# Cannot be accomplished with a blink of an eye but needs time and effort before fruits can be seen.
If you have a website, you certainly want to be on top in the result or at least at first page so making your site Search Engine Friendly is Search Engine Optimization. Search engine optimization is merely the practice of making your website or blog more accessible to both search engines and search engine users; in other words, you’re making it easier for them to find you.
2. Why does my website need SEO?
# Majority of web traffic is driven by Search Engines
# Search engines provide targeted traffic
# Search queries carry extraordinary value
# Experience has shown that search engine traffic can make (or break) an organization’s success
# Targeted visitors to a website can provide publicity, revenue, and exposure like no other channel of marketing
# Investing in SEO can provide revenue, publicity, and exposure to your company/business/website
3. Why can’t the search engines figure out my site without SEO?
# Search engines are smart, but they still need help
# SE’s uses improved technology to crawl the web more deeply and return better results to users
# The right SEO can get you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.
# SEO helps boost rankings so that content will be placed where searchers will more readily find it
Summary: You need to help the search engines find your page or content and for that you need to do the effective SEO for your site or page, or else no one can find you out of millions. Frankly speaking, nobody has got the time.
4. Can I do SEO for myself?
Things to be counted:
# Yes you can
# The world of SEO is complex, but most people can easily understand the basics
# A small amount of knowledge can make a big difference
Combine your Seo knowledge with a little practice and you are well on your way
# You need time commitment and willingness to learn
# You need to have a good grasp of the core concepts and elements of Seo.
5. Order of SEO
On-Page SEO: This refers to anything you can do to improve your website like Meta-tags, content, navigation, cleaning up errors, internal linking, alt tags, heading tags, sitemaps, etc.
Off-Page SEO: This refers to what can be done outside of a website to maximize its performance for specific keywords/phrases by acquiring backlinks.
***Most companies focus on off-page optimization and link building in particular because it is what moves the needle the most. However, these efforts will mean little if your website’s on-page optimization is not in place.