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SEO Vs. SEM for Enterprise and Medium Business

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http://www.blackwaterops.com SEO and SEM play a different role for large organizations than it does for small business. The way you use Search Engine Marketing as a Large enterprise is often as a means to maintain brand awareness and to prevent brand squatting.

Search Engine Optimization as a large organization becomes about not having to spend money on SEM. This is sometimes hard to track but is where the largest gains in SEO often come from.

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