SEO Tutorial For Beginners Search Enginge Optimization tutorial for beginners Lession One
What is SEO?
A simple definition of search engine optimisation in 2015 is that it is a technical and creative process to improve the visibility of a website in search engines, with the aim of driving more potential customers to it.
This is a beginner’s guide to effective white hat seo. I deliberately steer clear of techniques that might be ‘grey hat’, as what is grey today is often ‘black hat’ tomorrow, as far as Google is concerned.
No one page guide can explore this complex topic in full. What you’ll read here is how I approach the basics – and these are the basics – as far as I remember them. At least – these are answers to questions I had when I was starting out in this field. And things have changed since I started this company in 2006.
These free seo tips will help you create a successful seo friendly website yourself, based on my 15 years experience making websites rank in Google. If you need optimisation services – see my seo audit.
The art of web seo is understanding how people search for things, and understanding what type of results Google wants to (or will) display to it’s users. It’s about putting a lot of things together to look for opportunity.
A good optimiser has an understanding of how search engines like Google generate their natural SERPS to satisfy users’ NAVIGATIONAL, INFORMATIONAL and TRANSACTIONAL keyword queries.
A good search engine marketer has a good understanding of the short term and long term risks involved in optimising rankings in search engines, and an understanding of the type of content and sites Google (especially) WANTS to return in it’s natural SERPS.
The aim of any campaign is increased visibility in search engines.
There are rules to be followed or ignored, risks to be taken, gains to be made, and battles to be won or lost.
A Mountain View spokesman once called the search engine ‘kingmakers‘, and that’s no lie.