SEO Basics: How to Define a Quality Link – Rapid Immersion #9


In this episode, we pick up where we left off in our last video ‘SEO Basics: Why Do Links Matter for SEO?’

(If you haven’t yet seen that yet, you may like to watch it at

Last time, we finished by talking about how modern SEO practitioners are tasked with identifying and then earning the links that matter the most.

But what are these links that matter the most, from an SEO perspective?

What do search engines consider to be a quality link with strong SEO value, and what links do they ignore?

In this episode, you’ll find out how to answer this question by referring to the three pillars of link evaluation:

(1) Credibility
(2) Topical Relevance and
(3) Merit


Rapid Immersion is a free video series brought to you by Reef Digital Agency. We love digital marketing so much you’ll think we’ve gone mad!

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