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Search Engine Optimization vs Search Engine Marketing – SEO vs SEM

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SEO: Search Engine Optimization is organic and based on content. Content is “KING” because it’s the information on the page that Google crawls, indexes, and provides as the free organic search results when people type in the questions or key phrases they’d like to see a match to in the results.

SEM: PAID search is Search Engine Marketing and it includes not just paying Google for AdWords and Bing for Ads, but it also includes paying directories like Angie’s List, Homeadvisor, Yelp etc etc – many of which offer a free version but the real performers in these directories are the paying customers.

Content marketing doesn’t rely upon constant and permanent monthly payments. What it relies upon is written copy and enough of it to conquer the competition. This is done using various means which are explained in the video. Content marketing (SEO) has a cumulative effect and if done well draws external links and gets shares in social media which in turn creates more links to it from other sites – these links are known as back links (backlinks) and backlinks are “Queen”.

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