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On-Page SEO, A short introduction – Digital Marketing For Dummies

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When a user is performing a search on Google – which search queries would we like our site to show up in the top for?

The search query we’d like to appear for is called a “Keyword”. In order for an article or page on a website to show up for a certain keyword, that keyword should be present in:

• The page URL
• The page heading (preferably as the first word)
• The page body text (between about 4-8 times)
• The sub-heading on the page (at least once)
• The ALT-text for the image on the page
• The meta title (preferably as the first word – this is the text that shows up in the list of google search results)
• The meta description (Anywhere in it – this is the text that shows up in the list of google search results)

A few rules to keep in mind:

• All text should communicate clearly what the page is about
• The page body text should be at least 300 words, the majority of which should be a unique text
• The meta title should be unique for each page, descriptive, informative, clear, and a maximum of about 55-70 characters long
• The meta description should be unique for each page, descriptive, informative, and a maximum of about 150 characters long
• It’s important to remember that the meta descriptions are most often display together with the meta title. They should therefore be two different texts
• The keyword should be first in the heading and meta title
• The keyword should be in the language used by the person performing the search action.

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