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Off Page OptimizationSEO, Detecting PAGE RANK of sites – Digital Marketing Introduction Part 1

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Off Page Optimization is also known as off page SEO. I love to refer it as Digital marketing. What does off page SEO mean? It means to increase popularity of site/brand through link building.

Search Engine per se:
How does search engine decides the ranking/placement of the site?

1. It will look for the keyword in the content of the site using different techniques. Basically it checks keyword density for each keyword and try to find out the “keyword” of your site. This helps it to determine what the site is about.
2. Search engine considers the popularity and engagement of the site for those keywords in deciding the placement of the site on the search engine. These are the important factors for placement and ranking.

Engagement means how much time does user spend their time on your site. Was the site relevant and was it successful in engaging its user or was the bounce rate high.

Popularity means how many times the site is shared or referred or linked to on the web (this includes directories, local yellow pages, shared by people/clients etc) and on the social media. There are various categories or forms of sharing. We will see this in detail in the later part. The words or let’s call it ‘keywords’ used when sharing the site.

For such reasons we build back-links or in-bound links to our website. So let’s call it Digital Marketing or off page SEO. We can say off page SEO is important subset of Digital Marketing.

How to built Back-links to our site?
There are several ways to build back-links. Let’s look at it like this:
1. What will you do to let search engine know that your site exist?
2. Once your search engine is indexed or crawled by search engine, what would happen on web if your website was popular?

Answering these 2 questions will teach us complete Digital Marketing.

For search engines to know about your site, things like search engine submission, directory submissions are important. If your site were popular then links to your site would be shared, it will appear in tweets, social media posts, someone can refer you in blog comments. You or your clients/users would write blogs, articles about your site, your site would appear in yahoo answers, wiki answers etc. Think of all the possibilities and include those in your link building plan.
For search engines to know about your site, things like search engine submission, directory submissions are important. If your site were popular then links to your site would be shared, it will appear in tweets, social media posts, someone can refer you in blog comments. You or your clients/users would write blogs, articles about your site, your site would appear in yahoo answers, wiki answers etc. Think of all the possibilities and include those in your link building plan.

Before we start to learn about link building, there are few things to understand. Back-links should come from high PR pages with combination of do-follow and no-follow links
How to detect PR — Page Rank of the site?
There are several sites that will show you page rank of the link however I prefer using extension in the browser. Extensions can be installed for free and will stay on your browser forever. This will ease your task. Example, if you are using Google Chrome you can install “SEO QUAKE” or “Page Rank Detector”. Install this extensions in your browser and then whenever you open the site, you can see the page rank of the page on the top — in the browser.

It is important to have quality back links from relevant and high PR sites.
A word of Caution before you start building Back-links
There are several tools that will allow you to build thousands of back links in very very less time. This links are not necessarily theme based links or links on high PR sites. They generate random links in seconds. This is one of the black hat techniques to increase number of back links to your site. Such links are easily identified by search engines and your site ranking will be decreased or site can be spammed. So, beware of such techniques.

The best way of link building is to have organic back-links for your sites done by you or your site users. Please remember the best strategy, in terms of time span, is to spread your link building efforts across the week time. Instead of building 400 links in a day, build 20-40 links per day not more. Links should come gradually and steadily.

Enjoy this tutorial and don’t forget to LIKE this video and leave me a comment down below.

Have a beautiful day!

The number 1 Costa Rica SEO agency. Get More Info on their SEO Services at https://www.emeryeps.com/costa-rica-seo/

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