Marketing Optimization – Toastmaster Online Business and SEO Speech


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How many of you have a website, wether it’s blog or an online business?
If you do not tweak and change your website continuously, your probably leaving a lot of money on the table.

Thank Ms. Toastmaster, Welcome Toastmaster and Honored Guests.

Today I am going to talk you about optimization.
The process of improving online business to make more money.
Many people know this process as SEO or improving the traffic to website.

There are many different kinds of optimization.
Search Engine Optimization – improving web site traffic and search engine rankings
Conversion Rate Optimization – specifically improving leads and sales
Web Analytic, Advertising and Social Media

Optimizing all those tactics is what I call Marketing Optimization.

Implementing a Marketing Optimization Process will all you to…
1. Predict The Future
2. Compound Results

moving goods from producer to consumer
the process or technique of promoting, selling, and distributing a product or service

Process of making something as effective as possible

Podcast – Internet Radio Show

Neil Patel
He was recognized as a top 100 entrepreneur under the age of 30 by President Obama

Quick Sprout
Optimization is all about tweaking. How can you squeeze more people through the online sales funnel. For example, you have 100 window shoppers but only one buyer. That would be a 1% conversion rate. If you can convince 10 more people to buy? That’s like 10x the revenue.

Peep Laja
Doing stuff better
whatever you are doing right now. If you are trying to sell stuff, optimization will hep you do it better.
Why should you optimize your website? I mean why are you in business?
Optimization is all about moving the needle.

email marketing expert
Albert Einstein said. Good ol’ Albert said something like, “The most powerful force in the universe is compound improvements,”

Albert Einstein
“Compound interest is the eighth wonder of the world. He who understands it, earns it … he who doesn’t … pays it.”

My Definition:
Iterative Process of Discovering Opportunities, Executing Experiments and Scale the Results to help online businesses make more money.

Implementing a Marketing Optimization Process will all you to…
1. Predict The Future – Anticipate opportunity
2. Compound Results

3 simple phases: Discovery – Execute – Scale

1. Discovery Phase (Columbo)
1. Investigate & define goals and create hypothesis
2. Executing Phase (Ninja)
1. Information Architecture Design, Implementation & Split Test – tactics
3. Scaling Phase (Voltron)
1. Review & Grow

Take Aways
1. Optimization is about Predict The Future of Your Marketing
– To do that you really need to understand your visitors and turn them in to customers
2. Maximizing Your Profit – Getting those Compound Results

You can optimize more than just your online business.

You all as entrepreneurs should be taking advantage of an online business.

Then use the optimization process to improve your public speaking, leave that corporate job or write that book.

Life is all optimization. If you are not measure where you are now and trying new things, your probably not growing.

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