Intro to Small Business SEO – Your Top Atlanta Local SEO Marketing Experts


Intro to Small Business SEO – Your Top Atlanta Local SEO Marketing Experts

What Is SEO And Why Is It Important To Your Business
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First of all, what is SEO? Let’s get on the same page here and make sure we’re all using the same definition. Here’s one that I use: “Search engine optimization (known as SEO) is the process of improving the visibility of a website or a web page in search engines via the unpaid (also called “natural” or “organic”) search results.

Now, a lot of people don’t know exactly what I mean when I say “natural” or “organic” search results. Let me show you a screen shot to show you what I mean.

Here’s a search engine results page — known as a “SERP” — and you can see by the arrows that I’ve drawn up here, that the paid or “sponsored” listings are at the top and the right sidebar, and the “organic results” are to the lower left.

It’s important that you understand the difference.

The “sponsored” results have been paid for by someone – these are paid advertisements that cost someone money to show up there.

Whereas the “organic” results are the results that Google believes are the best match for the search term you typed into Google. Nobody can pay to be here.

These “organic” results are what we’re trying to impact with SEO. We are trying to get your site to rank highly for the specific keywords that you are targeting.

Now, one of the other great things about local SEO marketing is that it’s not all about interrupting your audience.

As a rule, people prefer not to be interrupted. Crazy, right?

Anyway, SEO is a permission-based type of marketing because it’s about connecting with people who are already actively engaged in a search for your products and services.

SEO is known to insiders as a form of “inbound marketing,” a strategy that focuses on getting found by prospects, as opposed to simply broadcasting a message that finds prospects.

It’s generally believed that this type of traffic establishes a much more valuable relationship than paid advertising does because people are so skeptical about advertisements nowadays – they feel like they are getting duped much of the time.

But organic results are believed to have more credibility.

SEO, more than other forms of Internet marketing, is shrouded in mystery and more than a few misconceptions. Among the more persistent myths are the following …

The first myth is very persistent and leads to a lot of frustration: “SEO is free.”

Here’s the deal: SEO is quite cost-effective, and once you have a well-placed website, you do receive a lot of “unpaid” traffic. BUT! Optimizing a website isn’t free. It requires time, expertise, and labor. Last time I checked, these things cost money.

The second is easy to disprove. SEO is one of the more measurable marketing methods available to small businesses. Period. And the data show that SEO is a remarkably effective and efficient way to promote your business.

Another myth is that SEO is modern-day voodoo. It’s not. As a matter of fact, SEO is probably the most quantitative, left-brained marketing methods around. SEO experts are much more comfortable reading spreadsheets than tea leaves.

Alternatively, there is a misconception that SEO is like rocket science and there’s no hope for you to learn it and apply it to your business. I will admit, SEO can get pretty wonky, but some of the most effective things you can do to optimize for search engine visibility are also the most simple and straightforward.

Lastly, some will say that local SEO marketing is either unethical or downright illegal.

Ethical SEO is not at odds with the search engines. Sure, there ARE unscrupulous actors out there who seek to manipulate the search results through deception. This approach is known as “black hat” SEO. This presentation focuses on “white hat” SEO…

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Intro to Small Business SEO – Your Top Atlanta Local SEO Marketing Experts

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