Information Architecture for SEO


Where fancy design and flashy slideshows once reigned, content remains king. Information Architecture (AI) cuts to the heart of every effective website: categorization.

It overlaps with several other disciplines, including navigation, user experience, and interface design.

IA is about organizing digital inventories so they’re easily understood by robots and human beings.

By organizing content within IA parameters, users should be better able to find information and complete tasks. Learn the following:

* How IA compliments Google’s Hummingbird (predictive) algorithm
* How to build silo structures based on a combination of business intent and keyword research
* How to build effective (evergreen) silo pages
* Mastering broad-to-narrow contextual organization

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