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How to Do Keyword Research with Google (SEO Basics Part 1 of 17)

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http://marketingaccesspass.com/the-power-of-google-keyword-research/ In this video tutorial I’m going to show you how powerful Google Keyword Research can be for your website traffic.

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Video Transcript:

Hi Access Member! In this video tutorial I’m going to show you how powerful Google keyword research can be for your website traffic. Let’s check it out.Okay so here we are on this test website I created called VideoWorkoutReview.com and it’s basically a website dedicated to reviewing the Insanity workout along with some other workout videos. It was really an experiment to figure out SEO and Google Adsense. I’m going to show you that this website actually got over a 113,000 visitors in just a couple months. I did it with only a couple of keywords. I’m going to show you how. So here we are inside the Google analytics. As you can see May 1st 2013 to January 21st, 2014 that’s not even one entire year yet and I had over 135,493 visitors. Now the unique visitors over 111,960.

As you can see 89,846 visitors came from Google Organic search engine traffic. Now I also had a few from other referrals, from Google, from Bing, Yahoo, and Google UK. So majority of my traffic was from search engines. I just wanted you to understand that this wasn’t driven by social media as much. Mainly it was just Google traffic. I’m going to walk you through the process of basically how I did this keyword research to find the right keywords to get all of this traffic. So you’re going to go to Google.com and you’re going to type in ‘Google keyword planner’. The first search result should be ‘Google Adwords Keyword Planner‘ and you’ll want to click on that.

Once you get inside you should have a page that looks like this and the first one you’ll want to select is search for new keyword and ad group ideas. Click on that. At this point you can basically use this search box to search your niche or whatever you’re trying to basically rank for on your keywords. What I did was I basically typed in ‘Insanity workout’ and I targeted mainly the United States. So I changed my country of origin to just the United States. So I’m going to remove the UK, India, Australia, and Canada. The reason I decided to do that was mainly the product was sold in the United States. I wanted to really focus on my target market.

I could also change my country language which was English, so I left that the same and I could also change if I wanted to search outside of Google with their search partners but I’m going to pretty much leave that the same as well. I went ahead and clicked ‘GET IDEAS’. Once you get this page it’s very important that you click on the tab ‘KEYWORD IDEAS’ not ‘Ad Group Ideas’. Click on ‘KEYWORD IDEAS’. As you can see the Insanity Workout itself had an average montly search of about 450,000 visitors a month. If you hover over this little graph it basically will give you a trend of the average monthly searches. So, in January there’s a high volume of people looking out for workout videos because it’s probably their new year’s resolution and as the months go on to the fall and winter months it’s starts to taper down. But on average they average about 450,000 a month.

If you were the number 1 ranked on Google. What I mainly did was down here there’s these ‘Keywords by relevance’ so they give you the other keywords that are possible matches within this related niche. So I was basically searching for other keywords that were related to the Insanity workout that gave me a high volume amount of traffic. I was thinking, “What would people search for if they wanted to workout with Insanity workout?”. They’d probably figure well what do I need to do for the day? What is the schedule or calendar for this workout? So I typed in ‘ insanity workout schedule’ and what came about really shocked me. So the insanity workout schedule there’s about average 60,500 monthly searches. So that dawned on me that I wonder if this is a good keyword that I could get ranked for on Google. Okay so I hope you enjoyed this quick tutorial on how to do keyword research with Google’s keyword planner.

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