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Content Marketing & SEO Fundamentals 2.0 // Anshul Khandelwal

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Content Marketing, if done well, can attract and retain a clearly-defined audience — and, ultimately, drive profitable customer action.

However, even with so much hoopla around content marketing, most digital marketers are still facing challenges around –

1) What types/themes of content to write?
2) What kind of efforts to give in terms of quality vs quantity?
3) What to & how to analyze content marketing efforts?
4) What expectations to have from content marketing?

There are many more such topics & questions answered in this video. For more on content marketing visit –

https://upgrad.com/content-marketing/

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