Brief Introduction about SEO, SEM, SMO and SMM.
When I started creating website using WordPress, I had never heard the term Search Engine Optimization (SEO). On that time, I knew that building a website is not quite enough. Once you create it, the next step is to find a way to promote the website. In 2014, I believed that a word of mouth is best way to advertise a website. I had no idea how to promote a website over the Internet. So, I searched on google about online marketing techniques, and then there were many ways to promote your website, like: SEO, SEM, SMM, SMO and many more. So, I read about that, How they can use and what is the difference between them. So, I am going to share you about their meaning and difference.
Beginner’s Guide About Search Engine Optimization and SEO Techniques?
An Introduction about Search Engine optimization (SEO)
Google defines SEO stands for search Engine Optimization Which helps to “Improve your Website’s ranking in organic results of search Engine”. It seems very simple, so, let’s elaborate more on this. Actually, it is a process to improve the visibility of website to audience on search Engine. In other words, optimization methods help to improve website’s visibility on first or second page of search engine organic results. Newbie to SEO ? Have a look on this Article.
Brief Introduction about Search Engine Marketing (SEM)?
Most of times, people don’t differentiate the terms SEO and SEM, they consider similar to both of them. Although these two have may very close origin and meaning. But, both are different from each other. Let’s check what Google defines the term of SEM (Search Engine Marketing).
Brief Introduction about Social Media Optimization (SMO)
So, now we know about Search Engine, let’s discuss about Social Media. SMO stands for Social Media optimization. In other words “Social Media Optimization helps to increase the visibility of your website’s Social media profiles, social activities and published content, which helps people to search the resources and information related to your content. Moreover, it helps to drive traffic to your blog or website, make it easy to share for others in their circle, create community around your brand and helps search engine to index your social media activities, social profiles and blog posts with ease.”
Social Media Guide and Tips To Promote Your Business
At the End, if you are running your business website or blog, then create Social Media profiles on Facebook, Twitter, LinkedIn, Instagram, Pinterest, Reddit etc and share the content of your blog and website. In addition, you can add social media buttons on your website to share your website content on their social media profiles.
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